So when we decided to finally make the announcement yesterday that we’re no longer daily vlogging, we were understandably a bit nervous. I mean, that’s pretty much been the bread and butter of our brand for over four years now. And while we definitely feel good about our decision, we were still nervous about how the news would be received. So naturally, we were watching the comments section like hawks. That’s when we started to see comments like this:
At first, we were a bit confused by what we were reading. We were so busy watching our channel that we hadn’t watched anyone else up until that point. But sure enough, when we went to there channel, we were shocked to see that they had posted this video the exact same day we posted ours:
Needless to say, we were just as shocked and taken aback by this news as many of you guys were. After all, when it came time for us to start “upping our game” and trying to create vlogs with a bit more production quality, BFvsGF was one of the first channels we looked to for inspiration. We’ll be the first ones to tell you just how challenging it is to film and post every single day. But these two cranked out videos of absolutely unbelievable quality. They were doing more than just showcasing their day-to-day lives. From a shooting and editing perspective, some of what these guys posted was art. So hearing that these guys were calling it quits with vlogging and possibly ending their relationship was like hearing that the President and First Lady were getting a divorce. Just to have two people who’s work you respect immensely and then find out that they’ve been having so much trouble behind the scenes was surprising, even though we’re among the very few people on earth who can relate.
This is probably why watching this video was nothing short of eerie for both of us. They talk a lot about the pressures of daily vlogging, and the toll it can take on your relationship. They talk about how a daily vlog quickly becomes the center of your life. You no longer get to make decisions just for yourself, you have to constantly be weighing how it will affect your videos and how your audience might perceive what they see. The more they talked about it, the more that we agreed with. Granted, we didn’t really include much of the same information in our announcement video, since we didn’t want it to be too much of a downer. Props to Jesse and Jeana for telling it like it is, and not caring about that.
But seeing what daily vlogging has done to their amazing relationship was terrifying. It still is. Because I see such talented people torn apart and it reminds me just how easily we could have ended up in that same situation. In fact, there were a handful of times when we came very close to being in that same situation, lest we forget the ordeal that took place in February of 2014 that almost ended everything. It’s a good thing we decided to take that week off from posting, since I don’t think we would have survived if we had continued. And we’re so incredibly fortunate that our daily vlog story got to end on such a beautiful high note. Otherwise, had we continued, it could very well have been a matter of time until we reached this point.
Which also makes me think about their videos, and how so well produced they are. Once again, the simple act of filming and posting is challenging enough. I can only imagine how much more challenging it must have been for them to continually produce those higher quality videos. I can’t help but wonder if their commitment to quality was part of what did them in. Granted, I’m sure they also had a team of people working with them, but still. Will and I were fortunate enough to lay some pretty strict ground rules when we started daily vlogging, the chief of which was that our relationship would always come first. And we knew that we were paying a certain price in terms of our channel with having that rule. But seeing this makes me so thankful that we had said rule.
But first and foremost, my heart breaks for Jesse and Jeana. We’ve not had any interaction with them in person, but we have tremendous respect for them and the work they’ve done. And we wish them nothing but the best going forward. As for you guys watching at home, I hope you guys take from this that the people you watch on YouTube are real people with real problems. There is a lot of expectation that comes with being a content creator. And while we try our best to manage that expectation, it becomes extremely difficult when the line between your personal and private life disappears. To a certain extent, it feels like you live every moment of every day with hundreds of thousands of eyes watching you at any given time. But we soldier through it as best we can, because we love what we do and we love the people we do it for (i.e. you guys).